Ketchup in a smoothie? Heinz just broke the rules again It dropped in six cities for a few days... The price? $5.70 a cup. Not every person loved it. But the internet? Fired up. Here’s the thing: surprise is a serious weapon for brands. Unusual ideas catch eyes and break routines. When a brand tries something wild, you do not forget it. Why did Heinz go for this? What do you think was their real goal here?