Buyers have changed how they buy. But many manufacturers haven't changed how they sell. B2B buyers research suppliers and narrow their choices before they ever speak with sales. Meanwhile, many companies still rely on outside salespeople to prospect, manage existing accounts, coordinate opportunities, and close new business. Our research found that salespeople in complex B2B manufacturing spend only 8–15% of their time actively working new accounts that are ready to engage. Join us live for Death of the Traditional Sales Model to see why yesterday’s sales structure is costing your team selling time, and how to restructure sales and marketing around the way B2B buyers buy today. Register now: https://www.vbt.io/goto/cVg0